Account Based Marketing
Experts in a wide variety of fields are needed for successful account-based marketing, including ABM strategy, digital asset production, B2B digital channels, account-based advertising tech stack integration, and data visualization.
Our B2B account-based marketing agency will assist you in realizing the potential of ABM and everything it can provide for your company if any of those areas in your marketing operations are lacking. Our company is an account-based marketing firm. Contact us.
Amplify your Target Audience
Benefits of Account-Based Marketing with us.
ABM is a targeted marketing strategy that focuses on personalized efforts to engage specific accounts and drive conversions. It can be an effective way to build strong, personalized relationships with key accounts and drive better results for a business.
How We Play a role As An Account-Based Marketing Company
Our Approach to Executing ABM
IDENTIFY KEY ACCOUNTS
By thoroughly understanding your strengths, solutions, and priorities, we will collaborate with you to develop buyer personas and determine the characteristics of high-value accounts to target.
We utilize market research and AI technology to gather valuable information on each target account, including their technology, pain points, growth potential, and focal points. This enables us to craft specific and relevant messaging for each account that aligns with the solutions our clients provide.
ABM requires consistency in communication across all platforms, including email, blogs, articles, eBooks, webinars, website, videos, etc. We will collaborate with you to develop highly relevant and tailored omnichannel messaging and content assets.
Our team employs various channels and tools to establish connections with your key accounts in a systematic way. We engage with your prospects in the platforms they are active on using strategies such as custom tweets, LinkedIn outreach, and sharing of pertinent assets, among others.
B2B purchasing often involves a prolonged sales cycle, high cost, and group decision-making, which ABM is well-suited to handle. By implementing strategic campaigns, we cultivate the prospects until the ideal moment arises, and when it does, you are the first provider the prospect contacts.
TRANSFORM INTO CUSTOMERS
Unlike a conventional sales process, ABM takes time, but the outcome is worth the wait. The outcomes of the lead nurturing process result in highly qualified leads that fortify the pipeline. The conversions we drive from key accounts typically yield a much higher customer lifetime value.
The Intent Amplify Difference
There is account-based marketing and Intent Amplifys’ approach to it. To engage customers, build trusting connections, and guide buying committees through the decision-making process, general ABM unifies your sales and marketing goals, people, and resources.
Intent Amplify, a leading account based marketing agency, takes these concepts to the next level. A B2B customer will typically contact with a vendor through six different channels during the buying process, and there will typically be six to ten decision-makers on the buying committee.
So, how can you be sure you’re identifying the appropriate people and providing them with relevant information and messaging at the right time? How can you then establish long-term multichannel ABM (Account Based Marketing) initiatives and improve revenue?
The concept is straightforward, but implementation demands a more data-driven approach, which in turn calls for analytical skills that many ABM teams lack.
When Choosing An Account Based Marketing Agency, You Need A Partner, Rather Than Just Another Agency.
Intent Amplify can be that partner. Contact us today to learn more.
Account Based Marketing Agency FAQs
If you’re considering hiring account based marketing agency services, let us know! Let’s have a chat about how our account based marketing services can help you.
ABM is a targeted marketing strategy that focuses on personalized efforts to engage specific accounts and drive conversions. It differs from traditional marketing, which focuses on reaching a broad audience through mass marketing efforts.
ABM can help businesses increase efficiency, improve ROI, and build stronger, more personalized relationships with key accounts. It can also lead to increased customer loyalty and retention.
To implement an ABM strategy, businesses should first identify their target accounts and create personalized marketing campaigns and content for each one. They should then use various marketing channels, such as targeted email campaigns, personalized website experiences, direct mail, and sales outreach, to reach and engage decision makers within those accounts.
ABM can be effective for businesses of all sizes and industries. It is particularly useful for businesses that sell to other businesses (B2B), as it allows them to focus on specific accounts that are most likely to become customers.
Metrics to track when measuring the success of an ABM campaign may include the number of target accounts engaged, the number of conversions from target accounts, the lifetime value of customers acquired through ABM, and the overall ROI of the campaign.