Email Marketing Executive

Department: Digital Marketing

Function:

As an Email Marketing specialist, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

As an email marketing specialist, you will also be required to collaborate with team members across departments to ensure maximum uptake of offerings.

Roles & Responsibilities:

  • Create email marketing campaigns to promote products or services
  • Conduct market research to better the comprehend prevailing consumer behaviors.
  • Make sure to create well-written copy that is free from mistakes.
  • Collaborate with Design Team to improve the appearance layout of outputs.
  • Maintain a database of customers who have opted to receive the correspondence of Intent Amplify.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices

Qualifications and Skills:

  • Minimum 12 months experience in managing an email marketing program.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Excellent written communication skills.
  • Flexible to work in a 24X5 environment
  • Structured thought process & Self-driven
  • Ability to work in Multi-cultural environments Metrics driven
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