Sales Development Representative

Department: Sales


  • The Sales Development Representative (SDR) works closely with the Sales Teams(AE’s/AM’s) to meet departmental goals. An SDR is focused on lead generation, lead qualification, and qualified handoffs to our Sales team.
  • In this role, you will be engaging in intro and exploratory conversations – both via email and by phone with business at target accounts.
  • The SDR team plays a critically important role in identifying business opportunities, nurturing and qualifying leads into opportunities, driving demand, and filling the early stages of our sales pipeline.

Roles & Responsibilities:

  • Primarily out-bound calls and Follow-up on inbound marketing leads if any and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects.
  • Be responsible for educating and developing prospects leading to hand-off to sales teams.
  • Create target prospect lists and penetrate key accounts.
  • Cold call into prospects generated by a variety of outside sources.
  • Identify key players, researching and obtain business requirements, and present solutions to begin the sales cycle.
  • Profile strategic accounts identifying key individuals, researching and obtaining business requirements, and present Intent-Amplify’s services and solutions to start the sales cycle.
  • Set appointments for the sales team when a lead reaches a qualified stage.
  • Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sale rep.
  • Collaborate with sales and marketing team members on strategic sales approach.
  • Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in the daily tracker as provided by your reporting manager.

Qualifications and Skills:

  • Write and communicate well across a variety of channels: written, phone, in-person, & online.
  • 1-3 years of outbound prospecting, sales, or business development experience.
  • Understanding of complex, enterprise sales cycles and solution selling tactics.
  • Proactive problem solver with the ability to translate business ideas into solutions.
  • A creative mindset that can identify solutions and adapt quickly to change.
  • Has a good understanding of cross-functional business relationships and can relate to and communicate at the senior management and executive level.
  • Demonstrate a combination of being both organized and flexible.
  • The ability to build relationships with stakeholders.
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