Webinars may have seen the peak of their popularity in the last few years, thanks in part to the pandemic when the world was practically under house arrest. But when it comes to lead generation, the real reason behind their…
We have already finished the first quarter of 2024 and new developments keep happening every day. As such, If your marketing strategy has not moved beyond 2023, you are not staying up with the times. In today’s fast and ever-changing…
Creating genuine interest and demand for products and services is a significant hurdle for businesses in saturated markets. A strong demand generation strategy is crucial for generating customer interest that leads to high-quality leads, ultimately resulting in loyal clients. This…
Content syndication for B2B lead generation is an effective marketing tool in the toolbox of modern marketers. An important aspect of SEO is that of backlinks. Backlinks help rank a page higher and they have a proportional relationship with each…
The Internet of Things (IoT) stands at the forefront of technological innovation, reshaping industries and redefining possibilities. As such, understanding marketing for the Internet of Things makes sense. What is IoT? At its core, IoT refers to the interconnected network…
Webinars have been one of the most overly used but underly appreciated tools in the last few years. Their advantages over a physical seminar or a training workshop have been nothing short of exemplary. Imagine being able to attend an…
Lead generation holds immense significance for all businesses and generating quality leads is vital to B2B success in the fast-paced world of technology. But what makes it particularly important for IT companies? Let’s support it with this stat: “Around 53%…
The increasing popularity of ABM is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80% of marketers monitoring ROI, ABM consistently surpasses other marketing strategies, often by a considerable margin. Account-based marketing (ABM)…
Webinars have become a central marketing tool, aiding in lead generation and customer engagement. Most marketers use webinars for promotional purposes and other online marketing activities due to their accessibility and convenience. According to getcontrast.io, 91% of B2B professionals say…
Every business, especially B2B, depends on leads for revenue generation. Without a proper lead-generation funnel in place, businesses may struggle to attract, engage, and convert potential prospects into loyal customers, hampering growth and sustainability in an increasingly competitive market. Having…
