Audience validation
Understand who fits the audience, how records are checked and where the evidence stops.
- Agreed account and audience criteria
- Company, role and business-contact fields
Customer Results / Proof
Evidence before claims.
For B2B teams buying demand programs, the useful question is simple: what can we verify?
See the audience criteria, validation fields, engagement context and handoff evidence to agree before a program begins.
Named customer outcomes are published only when approved for public use.
A clearer way to evaluate deliveryKnow what you will review.
Know what you will review.
Before you commit.
Agree defined program outputs with source, validation, campaign and acceptance evidence. These guides explain the questions to ask, the fields to scope and the limits to keep visible.
3 evidence guides
Program engagement
Connect delivery to the campaign, content and engagement context that produced it.
- Campaign and content or event reference
- Captured channel and interaction timestamp
CRM-ready handoff
Give follow-up teams the source, validation and ownership context available for each record.
- Submission and CRM record references
- Captured source, campaign and UTM fields
Verification methodContext first.
Context first.
Claims second.
A count alone is not enough. Review the definition, the source and the acceptance decision together.
See how delivery works ↗Define
Agree the audience, program outputs and acceptance criteria.
Validate
Review available fields, recorded engagement and exceptions.
Reconcile
Connect accepted delivery to the handoff reference and captured source context.
State the limits
Separate engagement from qualification and reported delivery from revenue causation.
Public proof needs permission.
Named customer case studies are not currently available here.
We publish named outcomes only with approval for public use. In the meantime, use the evidence guides to evaluate what your program should document.
Discuss your evidence requirements ↗Start with the evidence your team needs.
Bring your audience, program goal and acceptance requirements. Define the scope before delivery begins.
