Pilot / Starter Program
Discuss an initial program with a defined audience, objective and set of acceptance criteria.
Pricing
Transparent Pricing for Verified B2B Demand
Choose your qualification depth. Know your minimum commitment. Receive evidence for every accepted outcome.
Choose the engagement to discuss.
Start with your planning horizon, then agree the audience, program mix and acceptance criteria. Scope and pricing require an approved quotation.
Quarterly Growth Program
Discuss the audience, program mix and delivery timing for a quarterly engagement.
Strategic / Annual Program
Discuss the scope, responsibilities and review points for a strategic or annual engagement.
Compare the evidence your team receives.
Every accepted outcome is delivered against agreed criteria with source, validation and campaign evidence. Compare starting prices, minimum commitments and what each program delivers.
Verified MQL
From $49 per accepted lead
$7,500 minimum engagement
- Who it is for
- Teams that need consent-backed, criteria-matched content engagement with a clear acceptance ledger.
- Accepted outcome
- One unique individual meeting every contracted firmographic, role, engagement, consent, duplicate and suppression criterion.
- Evidence received
- Consent/source record · Campaign and asset reference
Double-Touch MQL
From $69 per accepted lead
$10,000 minimum engagement
- Who it is for
- Teams that need two approved engagement records before accepting a lead for follow-up.
- Accepted outcome
- A Verified MQL with two independently recorded, approved engagements tied to the contracted campaign or assets.
- Evidence received
- Evidence for each independent engagement · Campaign and asset references
HQL
From $99 per accepted lead
$15,000 minimum engagement
- Who it is for
- Teams that need documented responses to approved qualification questions in addition to verified engagement.
- Accepted outcome
- A Verified MQL with approved qualification questions answered and response evidence recorded.
- Evidence received
- Contracted lead evidence · Question and response record
Buyer-Qualified
From $199 per accepted lead
$25,000 minimum engagement
- Who it is for
- Teams requiring authorized human or tele-verification against written buying criteria before handoff.
- Accepted outcome
- A verified lead with authorized human or tele-verification, approved buying criteria, disposition and verification evidence.
- Evidence received
- Verifier method and timestamp · Approved criteria responses
Managed Demand Generation
Custom; starting at $45,000 per quarter
One quarter
- Who it is for
- Teams that need a quarterly operating partner across audience, activation, validation, reporting and handoff.
- Accepted outcome
- Delivery against the accepted outcomes and governance rules named in the signed quarterly scope.
- Evidence received
- Approved scope and audience logic · Delivery and validation ledger
Final scope, volume and delivery timing follow audience feasibility and an approved quotation. An inquiry does not create an SQL, opportunity or commercial commitment.
| Program | Starting price | Minimum | Contracted evidence depth |
|---|---|---|---|
| Verified MQL | From $49 per accepted lead | $7,500 minimum engagement | One unique individual meeting every contracted firmographic, role, engagement, consent, duplicate and suppression criterion. |
| Double-Touch MQL | From $69 per accepted lead | $10,000 minimum engagement | A Verified MQL with two independently recorded, approved engagements tied to the contracted campaign or assets. |
| HQL | From $99 per accepted lead | $15,000 minimum engagement | A Verified MQL with approved qualification questions answered and response evidence recorded. |
| Buyer-Qualified | From $199 per accepted lead | $25,000 minimum engagement | A verified lead with authorized human or tele-verification, approved buying criteria, disposition and verification evidence. |
| Managed Demand Generation | Custom; starting at $45,000 per quarter | One quarter | Delivery against the accepted outcomes and governance rules named in the signed quarterly scope. |
Choose the evidence your team needs
A clear scope before a commercial commitment.
For B2B Marketing and Sales teams moving from audience engagement to a governed handoff. Start with the evidence your team needs to act, then compare the program and its acceptance criteria.
- Match audience, qualification depth and delivery responsibilities to your buying need.
- Review the source, validation and campaign evidence included in each program.
- Confirm feasibility, exclusions and an approved quotation before delivery.
Best-fit buyer
Verified MQL
Teams that need consent-backed, criteria-matched content engagement with a clear acceptance ledger.
From $49 per accepted lead
$7,500 minimum engagement
Build My ProgramHow acceptance works
Accepted outcome: One unique individual meeting every contracted firmographic, role, engagement, consent, duplicate and suppression criterion.
- Unique individual
- Valid business email
- Approved geography
- Approved industry
- Approved company size
- Approved job function
- Approved seniority
- Client asset engagement
- Consent/source record
- Campaign and asset reference
- Engagement timestamp
- Duplicate and suppression check
- Acceptance, rejection and replacement status
Replacement boundary: Contract-defined invalid leads may be replaced within the agreed review window.
Delivery schedule: Confirmed after audience feasibility and final scope.
Quote factors
Audience scarcity, geography, company size, seniority, named accounts, content readiness, validation depth and delivery timing.
Exclusions
No SQL, meeting, opportunity, pipeline, revenue or ROI guarantee. Media, data, licences, production and custom integrations are separate when applicable.
What you receive
- ICP and campaign setup
- Client asset activation
- Business-email and field validation
- Duplicate and suppression checks
- Campaign delivery and reconciliation
Evidence delivered
- Consent/source record
- Campaign and asset reference
- Engagement timestamp
- Acceptance, rejection and replacement status
Best-fit buyer
Double-Touch MQL
Teams that need two approved engagement records before accepting a lead for follow-up.
From $69 per accepted lead
$10,000 minimum engagement
Build My ProgramHow acceptance works
Accepted outcome: A Verified MQL with two independently recorded, approved engagements tied to the contracted campaign or assets.
Replacement boundary: A record is replaceable only when it fails the contracted lead or independent-engagement criteria.
Delivery schedule: Confirmed after audience feasibility and final scope.
Quote factors
Required touch types, content mix, audience scarcity, named-account constraints, geography and timing.
Exclusions
A second touch is not an SQL, meeting or buying-stage guarantee. Separate costs are identified when applicable.
What you receive
- Everything in Verified MQL
- Two approved engagement captures
- Touch-level validation
- Sequence and timestamp reconciliation
Evidence delivered
- Evidence for each independent engagement
- Campaign and asset references
- Touch timestamps
- Acceptance and replacement status
Best-fit buyer
HQL
Teams that need documented responses to approved qualification questions in addition to verified engagement.
From $99 per accepted lead
$15,000 minimum engagement
Build My ProgramHow acceptance works
Accepted outcome: A Verified MQL with approved qualification questions answered and response evidence recorded.
Replacement boundary: A record may be replaced when required responses or contracted validation criteria are missing or invalid.
Delivery schedule: Confirmed after audience feasibility and final scope.
Quote factors
Question depth, response method, role scarcity, geography, named accounts, compliance and timeline.
Exclusions
HQL and BANT responses do not automatically create an SQL. No downstream commercial outcome is guaranteed.
What you receive
- Approved qualification-question design
- Verified campaign engagement
- Response capture and validation
- Acceptance and reconciliation workflow
Evidence delivered
- Contracted lead evidence
- Question and response record
- Capture source and timestamp
- Acceptance and replacement status
Best-fit buyer
Buyer-Qualified
Teams requiring authorized human or tele-verification against written buying criteria before handoff.
From $199 per accepted lead
$25,000 minimum engagement
Build My ProgramHow acceptance works
Accepted outcome: A verified lead with authorized human or tele-verification, approved buying criteria, disposition and verification evidence.
Replacement boundary: Eligibility is limited to contract-defined invalid identity, criteria, evidence or verification failures.
Delivery schedule: Confirmed after audience feasibility and final scope.
Quote factors
Verification depth, respondent accessibility, language, geography, named accounts, criteria complexity and timeline.
Exclusions
Buyer-Qualified is not automatically an SQL and does not guarantee meetings, opportunities, pipeline, revenue or ROI.
What you receive
- Approved buying-criteria framework
- Authorized human or tele-verification
- Disposition capture
- CRM-ready evidence package
Evidence delivered
- Verifier method and timestamp
- Approved criteria responses
- Disposition and limitations
- Acceptance and replacement status
Best-fit buyer
Managed Demand Generation
Teams that need a quarterly operating partner across audience, activation, validation, reporting and handoff.
Custom; starting at $45,000 per quarter
One quarter
Build My ProgramHow acceptance works
Accepted outcome: Delivery against the accepted outcomes and governance rules named in the signed quarterly scope.
Replacement boundary: Replacement applies only to the contracted accepted outcome and invalid-record rules.
Delivery schedule: Confirmed after audience feasibility and final scope.
Quote factors
Program mix, audience, channels, volume, regions, content, integration depth, cadence and governance.
Exclusions
Media, data, licences, production and custom integrations are separately identified when applicable. No commercial outcome guarantee.
What you receive
- Audience and campaign operating plan
- Managed activation and validation
- Evidence and replacement governance
- CRM-ready handoff and reconciliation
Evidence delivered
- Approved scope and audience logic
- Delivery and validation ledger
- Source and campaign context
- Handoff and reconciliation status
Webinar Programs
Webinar Audiences, Measured Honestly
We commit to verified registrations and transparent attendance reporting–never unverifiable attendee promises.
Review webinar delivery detailsBest-fit buyer
Webinar Audience Campaign
Teams with a webinar and content plan that need a governed registration-acquisition program.
From $69 per accepted registration
$10,000 minimum engagement
Build My ProgramHow acceptance works
Accepted outcome: One accepted registration meeting the contracted audience, business-email, consent, duplicate and suppression criteria.
Replacement boundary: Contract-defined invalid registrations may be replaced within the agreed review window.
Quote factors
Audience scarcity, geography, named accounts, promotion mix, timing, registration quantity and content readiness.
Exclusions
Attendance is not the contracted outcome and is never guaranteed. Platform, media, production and integration costs are separate when applicable.
What you receive
- ICP and audience definition
- Registration landing page
- Business-email validation
- Approved promotion and reminders
- Weekly registration reporting
- Final reconciliation
Evidence delivered
- Consent/source evidence
- Campaign and UTM attribution
- Registration timestamp and status
- Invalid-registration replacement status
Best-fit buyer
Managed Webinar Program
Teams that need webinar strategy, operations, reporting and follow-up coordinated in one scope.
Starting at $25,000 per webinar
One webinar; audience and media volume priced separately
Build My ProgramHow acceptance works
Accepted outcome: The managed webinar deliverables and any separately contracted accepted registrations defined in the written scope.
Replacement boundary: Only contract-defined invalid registrations are replaceable; attendance shortfall is not a replacement event.
Quote factors
Platform, production, promotion, audience scope, speaker operations, integrations, nurture and reporting depth.
Exclusions
No attendance, meeting, SQL, opportunity, pipeline, revenue or ROI guarantee. Audience and media volume are priced separately.
What you receive
- Webinar strategy and registration experience
- Promotion and reminders
- Platform setup or approved client-platform integration
- Live operational support
- Registration and attendance reconciliation
- Follow-up nurture and CRM-ready handoff
Evidence delivered
- Registration and campaign evidence
- Actual live and on-demand attendance reporting
- Attendance duration and engagement evidence where available
- Final performance report
Campaign Estimator
Estimate a starting budget.
Use the approved starting prices to frame a conversation. Audience feasibility not yet assessed. Nothing entered here is stored or submitted.
Select a program and targeting criteria to calculate an indicative budget.
Planning assumption, not a forecast. Attendance and commercial outcomes are not guaranteed. Final scope requires audience feasibility and an approved quotation.
What Changes the Quote
Final scope follows audience feasibility.
Geography, industry, company size, seniority, named accounts, quantity, content, validation depth, media, data, licences, production, integrations and timing can change the quote.
Delivery & Replacement Rules
CPL billing is based only on the specifically contracted accepted outcome. Contract-defined invalid leads or registrations may be replaced within the agreed review window and delivery cap.
Contractual Definitions
One language for delivery and acceptance.
- Accepted lead
- A unique record that satisfies every lead criterion and evidence field written into the applicable order.
- Accepted registration
- A unique webinar registration that satisfies the contracted audience, business-email, consent, duplicate and suppression criteria.
- Double-touch engagement
- Two independently recorded approved engagements, each with its own campaign or asset reference and timestamp.
- HQL
- An accepted lead with approved qualification questions and recorded response evidence; it is not automatically an SQL.
- Buyer-qualified lead
- An accepted lead with authorized human or tele-verification, approved buying criteria, disposition and evidence; it is not automatically an SQL.
- Invalid record
- A delivered record that fails a contracted identity, audience, consent, field, engagement or evidence requirement.
- Duplicate
- A record matching the agreed duplicate key and lookback window or appearing on an approved suppression list.
- Replacement
- A substitute for a contract-defined invalid accepted outcome within the agreed review window and delivery cap.
- Attendance
- A platform-recorded session presence supported by authorized report, API, webhook, read-only reporting access or original client export.
- Live attendance
- Authoritative platform evidence that a registrant joined the live session.
- On-demand attendance
- Authoritative platform evidence that a registrant accessed the recorded session after the live event.
- Unverified attendance
- Attendance unverified—client-hosted platform evidence unavailable.
Pricing FAQ
Does HQL or BANT mean SQL?
No. HQL and BANT are not automatically SQLs. CRM lifecycle classification requires separately authorized criteria and workflow.
Are meetings or commercial results guaranteed?
No meeting, SQL, opportunity, pipeline, revenue or ROI is guaranteed.
Are media and third-party costs included?
Media, data, licence, production and custom-integration costs are separately identified when applicable.
How is final volume confirmed?
Final volume and quote require audience feasibility and an approved quotation.
