An Evidence and Ownership Architecture for SDR Handoffs

A B2B technology campaign may touch several systems before an SDR receives a contact: Audience selection, content distribution, a form or engagement event, contact validation, CRM assignment, qualification, Sales review, and follow-up. Each transition can preserve or distort the original meaning. A request for a resource can become an unexplained high-intent score; a transferred record can be treated as accepted; and a scheduled meeting can be reported as held before the buyer participates.

This whitepaper proposes an eight-layer logical architecture for evidence-rich SDR handoffs. It is a design reference, not a claim that Intent Amplify has deployed a particular unified software system or that a named client has achieved a measured commercial improvement. The architecture keeps raw source observations separate from derived scores and human decisions, preserves permitted-use controls, and makes the next Sales owner accountable. It is intended to support better-defined programs, not automatic creation of pipeline.