Resources • White Papers / E-books

DEEPER GTM PLAYBOOKS FOR COMPLEX BUYING MOTIONS.

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Four ways to move from education to a decision.

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White Papers resources

43 published resources matching this section.

E-book

The Checkout Performance Gap: How Retailers Can Capture More Customer Intent Across Physical and Digital Commerce

Retailers are losing revenue at checkout due to payment friction, abandoned carts, inconsistent experiences, and outdated systems. Learn how unified commerce, payment orchestration, and checkout optimization help capture more customer intent across physical and digital channels.

E-book

From Awareness to Revenue: The Case for Revenue-First TOFU

In many B2B organizations, top-of-funnel (TOFU) content is still measured by impressions, clicks, and traffic. While these numbers reflect visibility, they rarely prove business impact. Executives today want content that contributes to pipeline, influence, and revenue – not just reach. Traditional TOFU approaches focus on volume, resulting in content that attracts broad audiences but fails to engage real decision-makers or move them closer to purchase. Revenue-first TOFU changes this. It shifts the purpose of TOFU from brand exposure to strategic buyer activation. Every content asset is built to attract the right persona, establish authority early, and serve as the first step in a measurable conversion journey. The outcome is stronger lead quality, higher engagement relevance, and more predictable growth.

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